Tata Motors new brand ‘Tata TIGOR’ in Nepali market

Kathmandu: Tata Motors along with its authorized distributor for Nepal, Sipradi Trading Private Limited launched its new ‘StyleBack’, Tata TIGOR, meant for the young and fast-paced generation Wednesday.

With its stunning, break-free and revolutionary design, the Tata TIGOR is set to build on TATA Motors’ existing passenger vehicles portfolio and addresses needs of the ever evolving customers.

Unveiling the Tata TIGOR, Johnny Oommen, Head, International Business, Tata Motors, said, “ With our passion to shape the mobility of tomorrow, we have constantly pushed the boundaries of automotive engineering by creating new category vehicles. This pursuit of something different led us to what we call ‘Styleback-our re-defination of the compact sedan category. The TIGOR is not just a new product, it is a true reflection of our legacy of creating something unexpected, setting new trends.”

With the launch of TIGOR, we expand our products portfolio, invite new customers and reinforce our spirited comeback in the passenger vehicle market, he said.

Rajan Babu Shrestha, CEO, Sipradi Trading Pvt. Ltd said, “We are proud to be the first international market of Tata Motors that is launching TIGOR. The Indian sales figure is eminent to justify that the TIGOR is a gem of a products from Tata Motors and we expand it to do wonders in the Nepali market.”

Tata Motors is recapturing the consumers mind space, which is helping the company to strengthen its brand proposition.

The TIGOR will be available in petrol variant- Revotron 1.2L with class-leading driving dynamics. The engine is available with multi-drive modes-Eco and City.

Available in four variants XE, XT,XZ and XZ(O)- TIGOR will come in six exciting color option- Copper Dazzle, Espresso Brown, Pearlescent White, Platinum Silver, Striker Blue and Berry Red.

TIGOR will come with a standard warranty of four years or 75,000 km, whichever is earlier, with an option to further extend.

The price of TIGOR starts from Rs. 2,345,000 to maximum Rs. 2,995,000.